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Press Release

Brooks & District Chamber Launches Experience Brooks-Newell App to Incentivize Visitors to Stop, Visit, Purchase and Repeat

New mobile app created using the Xperience Alberta platform from Economic Developers Alberta (EDA) rewards tourists and residents for discovering the Brooks-Newell region.

August 23, 2021 – (Brooks, AB) – Today, the Brooks & District Chamber launched a new, free mobile app, "Experience Brooks-Newell," to reward people for exploring the region’s many hidden treasures. The app, built using the Xperience Alberta platform hosted by Economic Developers Alberta (EDA) and powered by 468 Communications, allows people to collect points as they explore and redeem those points for rewards at local businesses.

Available as a free download from the App Store and Google Play, the Experience Brooks-Newell app provides a curated guide to the best of Brooks-Newell, including homestyle cooking, local artisans, and more. Using the app, people can collect 10 points each time they physically visit one of the locations listed in the app. Once they collect enough points, app users can redeem those points for rewards.

“As the Canada-US border reopens and people start moving around after a long period staying put, we want to give them extra incentives to re-engage with the unique attractions and businesses around Brooks,” said Margaret Plumtree, Executive Director of Brooks & District Chamber of Commerce. “The Experience Brooks-Newell app is another example of the investment we’re making to keep our local businesses sustainable, relevant and prosperous.”

After downloading from one of the app stores, to begin reaping the benefits of the Experience Brooks-Newell app, users simply create an account by providing their first name and email address. With an account, users can collect points at each app location by hitting the “collect points” button for that location. Users can keep track of their points collected and places visited on their app’s account page. To redeem points for rewards, users visit the Rewards locations listed in the app.

“Tourism and related businesses are amongst the hardest hit during the COVID-19 pandemic,” said Leann Hackman-Carty, CEO of Economic Developers Alberta (EDA), provider of the Xperience Alberta app platform. “It is essential that businesses and communities provide incentives for people to visit and support local commerce, and I know the Experience Brooks-Newell app will do just that.”

The Experience Brooks-Newell app is available now from the Apple App Store and Google Play. Provided exclusively in Alberta by EDA, the Xperience Alberta platform was developed by 468 Communications, with clients across Alberta, British Columbia, Ontario, and Saskatchewan.

About the App

Information for Users

Get rewards for Shopping Local

Information for Businesses

Incentivize in-person Experiences

About Brooks & District Chamber

The Brooks & District Chamber promotes the needs of business in the community of Brooks, Alberta, providing education, advocacy and marketing for a prosperous and sustainable region.

We would like to thank the Government of Canada and The Alberta Chamber of Commerce for the grant funding that allowed this project to happen.

About EDA

Economic Developers Alberta (EDA) is Alberta’s leading economic development network. For almost 50 years, it has been committed to advancing the economic development profession by providing resources, professional development and networking opportunities. As a non-profit organization, it is governed by a volunteer board of directors that represent the interests of its membership.

For more information please contact:

Leann Hackman Carty, CEO,

Economic Developers Alberta

Ph: 403.807.7746

Margaret Plumtree, Executive Director,

Brooks & District Chamber of Commerce:


Contact Us:

phone: 403-362-7641

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